Ideas with identity.
Products with purpose.
A closer look at the DC Wilde brand family.
From identity and product direction to the places customers discover them.
DC Wilde Group ↗
Creating a group identity is about giving different businesses a common foundation while allowing each one to retain its own character. DC Wilde Group brings that thinking into focus across watches, leather goods, clothing, accessories and retail.
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Petrini ↗
Petrini connects a considered watch identity with a collection of automatic timepieces. Capri, Ischia and Milano give the range distinct model names and individual personalities within one recognisable brand.
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Northumbrian Hide ↗
Northumbrian Hide gives leather goods a distinct identity through material, restrained branding and practical product detail. The bifold wallet is a compact expression of that direction: useful in the hand, recognisable in its finish.
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Fieldstone BSH ↗
Fieldstone BSH builds its identity around British Sporting Heritage. The Belford polo translates that idea into clothing through a sporting emblem, a considered colour palette and details that give the garment its own character.
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Fieldstone Clubhouse ↗
Fieldstone Clubhouse gives ties and cufflinks their own place within the Fieldstone family. The direction centres on considered accessories that complete an outfit, with pattern, finish and proportion doing much of the storytelling.
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Fieldstone Northumberland ↗
Fieldstone Northumberland brings a country clothing identity into focus through shirts, scarves and a recognisable fern motif. The range uses colour, pattern and naming to connect individual products to a shared setting.
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Campbell & Wilde ↗
Campbell & Wilde brings clothing, leather goods, watches, accessories and gifts into one retail setting. Its role is to present distinct brands clearly while giving customers a consistent way to discover products and shop.
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